Work Smarter. Earn More. For Hairstylists.
You're Not Bad at Business, You Just Need a System
This is where solo stylists create profitable, sustainable businesses without burning themselves out to get there
Start Building My System →Meet your guide:
Hey, hi, hello! I’m Kristen.
I’ve helped 52k+ stylists move from stuck to confident, profitable business owners using the same strategies you’ll learn here.
A little insight into my story: I've moved all over the US and started my solo hair business from the scratch to success →4x.
I built this mentorship community because I wish I’d had this kind of support when I was figuring it all out on my own.
I’m Ready for Support →
Imagine this…
You wake up and instead of feeling burnt out, you're excited about your career again.
Business feels lighter, easier, more fun. Progress is steady without second-guessing every decision. Profit continues to scale... and it all happens on a 3-4 day workweek.
But right now, maybe it feels like this…
You’re doing everything, and it still never feels like enough. No matter how hard you work, there’s always one more thing pulling at you.
You’re lying in bed at night wondering if you’re actually doing your money right...or if one mistake is going to come back and bite you when tax season rolls around.
You can feel that you’re meant for more...but lately, self-doubt has been louder than confidence, and you’re tired of second-guessing yourself.
Without a clear plan, every decision feels heavy. And because you’re doing this alone, there’s no one to sanity-check the moves you’re making.
but...
You’re not alone.
"I have booked 3 new consultations for new extension clients!"
Since the bio audit I have booked three new consultations for new extension clients!!! 🫶🏻🫶🏻🫶🏻 I've had SUCH a lull with new extension clients it definitely shows it was this Instagram work that made the swift turnaround for me. You're the best ever!! Thank you!!!
— Aly, extension & cutting stylist
I’ve been there, too.
I know what it feels like to build a solo business without anyone who truly understands what you’re carrying.
You’re labeled as “just a stylist,” as if that somehow makes your work—or your ambition—less. When the facts are, you’re running a full business every single day.
That cycle ends here.
I figured out a way forward, and now I’m sharing it with you.
"I booked 6 new clients in one month after I made the changes you recommended to my bio!"
— alexa, balayage specialist
"I was worried my clients wouldn't like my policy changes, but I did it anyway and they are paying their deposits without a problem!"
— linda, color specialist
Introducing
She Owns Solo
The community where hairstylists build a business that is easier for clients to choose, easier to run, and more profitable ⎯ no matter if you are starting from scratch or ready to scale.
LET’S BUILD THIS TOGETHER →
THE success path
What Support Actually Looks Like Inside SOS:
First
Support Through Community
Connect with other independent stylists who understand the pressure, the decisions, and the season you’re in. Ask questions, share wins, and get support from women who get it, because they’re building solo businesses too.
second
Weekly Strategy Calls with Kristen
Each week, we have a Group FaceTime Call focus on what matters right now in your business—from pricing to next steps—so you can move forward with confidence instead of second-guessing.
third
On-Demand Education
Bite-sized, practical education to help you work smarter, simplify your business, and take the right next steps no matter if you are a starting or seasoned stylist.
fourth
Accountability, Challenges & Prizes
Momentum that actually sticks. Structured challenges and accountability help you take action, stay consistent, and see progress, without burnout or pressure.
Real progress doesn’t always start with big leaps
Sometimes it starts with consistency that finally feels possible.
This IS for you if...
You want a smarter, more sustainable way to run your business—without burning out
You’re ready to go solo—or refine the business you already own
You’re done guessing and ready for structure, mentorship, and support
This is NOT for you if...
You run a salon with a large team (this is for solo beauty businesses)
You’re looking for shortcuts, quick wins, or overnight success
You’re not ready to make changes to how you run your business—even if what you’re doing isn’t working
If you’re still here, this probably resonated
That’s not an accident. Most stylists don’t end up on this page unless they’re ready for something different. Something more sustainable, more supportive, and more intentional than doing it all on their own.
LET'S DO THIS, SIS →Here’s what changes when you stop doing this alone:
✔️ You stop second-guessing every decision and start moving forward with confidence
✔️ You finally have structure for pricing, boundaries, and systems that make sense
✔️ You’re supported by women who actually understand what it’s like to run a solo business
i'm ready, kristen →
You’re in the right place.
You don’t need more willpower, more hours in the day, or another course to collecting digital dust.
You just need the willingness to stop guessing — plus the right support and a clear plan of action
